Data
Data-informed decision making
I am developing practical capability in data analysis, reporting, visualisation and performance thinking, particularly where data can support better decisions in tourism, visitor experience and organisations.
Approach
What I am building
I am not positioning myself as a technical data specialist, programmer or data engineer. My focus is on data-informed decision making and performance thinking: using data to understand situations, support decisions and communicate clearly.
In tourism, this connects naturally to questions about visitor experience, destination performance, tourism research and evidence-informed decisions.
Tools
Current tools and learning
I am working with and learning the following areas.
- Google Sheets/Excel
- Tableau/Power BI
- Data visualisation
- Performance reporting
- KPI and performance measurement
Tourism
Connection to tourism
Data and performance thinking can support tourism decisions in several ways: understanding visitor experience, measuring destination performance, tracking key indicators, and building evidence that informs planning and development.
I am interested in how data can be used responsibly, without reducing the visitor experience to numbers alone. The goal is clearer insight, not just more dashboards.
Work
Applied data work
Consumer insights dashboard and visual research portfolio
Produced alongside my MSc dissertation on football stadium tours, presenting the survey data from the same 102 respondents in a visual format.