Riyadh, Saudi Arabia
Abdulrahman Fahad
MSc Tourism Management, Bournemouth University | Performance analysis, KPIs and sustainable tourism
MSc Tourism Management graduate from Bournemouth University with eight years of applied experience in a Saudi public health institution. Now working toward tourism and destination development in Saudi Arabia, with a focus on visitor experience, business analysis, performance management and data-informed decision making aligned with Saudi Vision 2030.
Tourism•Data•Sustainability•Growth
Current direction
Core competencies: tourism development, business analysis and KPIs
Tourism Directions
Health, sport and cultural tourism, explored through visitor experience, destination development and the Saudi context.
Read moreResponsible Tourism
Exploring how tourism can create value for destinations, communities, visitors and the environment.
Read moreVisitor Experience
Understanding what shapes meaningful, accessible and satisfying tourism experiences.
Read moreData-Informed Decisions
Developing practical skills in performance reporting, visualisation and evidence-based decision making.
Read more
Selected work
Selected tourism research and data projects
Featured project
What Drives Football Fans to Stadium Tours?
MSc Tourism Management dissertation at Bournemouth University, examining what drives football fans to visit stadium tours and which factors are associated with their visitor experience. The study focused on the major London football stadium tours, with a final sample of 102 respondents.
Interactive
Sustainable Tourism Knowledge Test
An interactive learning project built from my own study material on sustainable and responsible tourism. Each session draws 10 questions at random, with an answer check and a short explanation after each one. No timer, no pass mark.